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Articles > 10 Keys to A Catchy Coaching Domain Name
10 Keys to a Catchy
Coaching Domain Name
November 25th, 2008
by Kenn Schroder
It's easy to get caught up in the naming game and spend too much time worrying about coming up with the perfect domain name. You want to choose the right one, but are worried it might be too long,
confusing, or for some reason, feel the need to keep thinking.
As a quick reality check, don't expect your domain name to be so
amazing that just seeing it will inspire a prospective client to
grab the phone and call you for coaching. That's the job of your
marketing materials and continued interactions with your prospects.
Also, when it comes to enticing people to visit your website, an
attractive domain name can certainly help. But the bulk of
attracting visitors will stem from the titles of the various
enticements you offer to people such as articles and teleclasses.
For example, if someone saw that your article titled, "5 Steps to
Skyrocketing Your Motivation" was available at your website, they
would click with little concern about what your domain name
looked like.
Nonetheless, a catchy domain name, one that garners attention
and is easy to pass on to others is ideal. Consider these 10 keys.
1. Easy to read - On the web, hard-to-read pages are very
frustrating and are quickly closed. We want things easy as pie.
2. Easy to understand - Again, if we have to think hard about what
we're reading, it creates doubt, hesitation and stalls actions.
3. Shorter is better - Names with simpler, shorter words are easier
to remember, spell, share and type in correctly. Thus,
www.CoachJohn.com is better than www.JohnSmithBusinessCoaching.com.
4. Easy to remember - This helps people spread your name by
word of mouth. I'm sure you've had the situation where you've said to
someone, "You must check out this website. It's umm ... I'll email it
to you when I get home." The problem is, you won't remember. Names
that are easier to remember are more ideal.
5. Easy to spell - Some names are easy to read and understand, but
can be difficult to spell. And when it comes to reaching
your website, if it's misspelled, it's not reached!
6. You like it - You're going to be using this domain name for
years to come. It should be something that sounds and feels good to
you.
7. Expresses a benefit - Remember, your target audience wants good
things in life. If your domain name can tickle that fancy, it's
ideal. Ex. www.OvercomeObstacles.com.
8. Tells what you do - People love it when they click on links and
the page they end up at is what they expect. It's godsend.
Thus a name like www.SuccessCoaching.com would work well.
9. It's available - Every day domain names are snatched up by new
businesses and resellers. The good news is that with a little
creativity, you can still come up with a good one. For example,
since www.SuccessCoach.com is taken, you could
try www.YourSuccessCoach.com.
10. Go for a .com over .net, .org, or any other extension.
Here are some examples of good domain names ...
www.LawBizMastery.com is better than
www.AttorneyBusinessSpecialist.com because it's short, direct, easy
to read, remember, spell and expresses a benefit.
www.InTheBusinessOfLife.com is good because it tells what the
website is about. It speaks to its target audience: business
executives who want to improve their personal lives.
www.EbookCoach.com - It obviously tells what the website is about.
www.LifeCoachJohn.com - It's great because it's easy to remember,
spell and pass on to others. It also states simply and plainly what
exactly John does.
www.PermanentFatLoss.com - For a health coach, this is excellent
because it highlights a benefit: permanent fat loss, and highlights
the problem of being overweight.
In conclusion, remember not to worry too much about the perfect name. Know that your other marketing materials will be at work helping
you attract people to your website. But do bear these 10 ideals
to make your domain name catchy.
Want more coaching website goodies?
If so, stay in touch with me by email for more tips, tools, and techniques for attracting coaching clients with your website. You'll also get my FREE report, 5 Website Strategies for Attracting Coaching Clients.
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Heart of Life Coaching
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