A Simple Link Description Formula to Bring Traffic

May 20th, 2009
by Kenn Schroder

Writing a good link description is like having a good elevator
speech. It gets people interested in what you do and gets them to
want to explore more - i.e. click to your website.

When I talk about link descriptions, I'm referring to the links you
seek (or are asked) to put on other websites that your target
audience visits.

For example, if you are a relationship coach and you have training
in special techniques to help couples, your training school may
list you and your services on their list-of-trainers page. And, on
that page you would be permitted to put a link to your website.

A good link should...

1 - Be reflective of who you help, what you do, and what you can
help people achieve.

2 - Provide an immediate, super compelling reason to visit - NOW,
such as a very helpful article

3 - Be a clean, simple text link like:
http://www.GreatShapeNowCoaching.com

Here's an example:

GreatShapeNow Coaching helps outta-shape office executives implement a fitness program to help them look young and feel energized. Get our special report, 5 Steps to Feeling 10 Years Younger for the Super-Busy Professional at http://www.GreatShapeNowCoaching.com

Here's mine:

Coaching Sites That Work helps professional coaches create
client-attracting websites. Get your free copy of "5 Website
Strategies for Attract Coaching Clients" at
http://www.coachingsitesthatwork.com.

A side tip: Create a page on your website, "Link to Us" that
invites others to link to you. And, on this page put your new link
description. This will make it easy to invite others to link to you
as well as ensure your link description has the key components for
attracting visitors.

Another side tip: Adding your keywords into your link description
will help build traffic to your website for those keywords. Search
engines look at keywords that are in the link as well as keywords
nearby the link.

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Don't have an engaging, professional coaching website for people to
link to? Don't have a place for people to see and understand what
you do? Let's talk.

http://www.coachingsitesthatwork.com/your-next-step.asp

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