How To Turn a Lame Claim Into a Fame Claim

12/27/06
by Kenn Schroder

You want to build credibility on your website and you want prospective clients to draw the conclusion that they should hire you as their coach. A great way to do this is to make supportive claims on your website.

But, the problem is that many claims on coaching websites are lame.

What is a lame claim?

A lame claim is a comment, statement or testimonial that is intended to say something great about the coach's services but in actuality is just fluff.

Fluff isn't so terrible - it won't have any major negative impact on what your visitor may think about your coaching.

But, a fluffy lame claim is bad because you may have missed out on a huge promotional opportunity.

With a little reworking, a lame claim can easily be turned into a fame claim. It can be spiced up to generate a lot more interest and excitement.

Let's jump into an example.

Here's a claim - a testimonial - from a "coachee" about their coach.

"My coach brings so much experience and knowledge to the table. She was professional and inspirational, highly motivated, and an excellent communicator. She helped me transform my business."

Do you notice how after you read this, you don't really have much to remember or grasp on to? Do you notice that you almost can't recall what was said, except that it was a nice statement?

It's because the statements are too general. They can apply to any coach or professional for that matter. It lacks impact!

On the other hand, fame claims pack a bigger punch. They really grab you and make a lasting impression. They are powerful communicators.

For example, "Working with her was so inspiring and motivating, that I immediately sprang into action and changed my work habits the very next day. Six months later, I'm now earning double the income with half the hours I used to work."

Being more specific adds credibility and reality to a claim. It becomes more unique, more real and more captivating.

Things you can do to boost the impact of your claims include:

• Use specific numbers or figures that measure success
• Discuss in detail the challenges or problems that were overcome
• Use comments about particular aspects of your services - ex. unique aspects of phone discussions

The key is to get more specific, more tangible, and more real.

Here's a tip - the next time you are asking clients for feedback on your coaching services, dig into them with some good "What, Where, How Much?" type questions to help you get very specific.

Remember, the name of the game is don't be tame when asking for claims! Get specific and aim for fame claims to proclaim your name.

• More web marketing articles
• Sign up for my newsletter