Chewy Thoughts on Niches and Why This is a Bad Article Title

First, chewable thoughts on niches.

Coaches love to “coach” and so they should. However from a marketing point of view, promoting “I’m a coach” isn’t very effective for many. It’s too amorphous as is “consulting.”

A step closer to better marketing is to pick a niche because you’re moving closer to the buyer and their needs. I’m a “relationship coach for busy corporate chics” or a “a business consultant for techies.” Nice because your market can be more intrigued by your message.

A step even closer would to be focus your coaching on a need – a need/want/must-have that is very important to people: health, relationships, overcoming something, etc. “I help techies triple their business while taking Mondays and Fridays off.” (Addresses the challenge of growing a business while freeing up time for tech-type businesses.)

Point being, even having a niche still opens you up to a wide range of challenges faced by that niche (or market, or target, etc).

Now, why this title of my article is bad (but also good).

I debated titling it Chew Thoughts on Niches but I know it’s a bad title.

It’s bad mainly because it doesn’t highlight a main benefit you’ll get. Maybe you’ll garner some deep wisdom and this kind of stuff is loved by coaches.

It doesn’t offer the possibility of putting you in a better place that you want to be like “finally solving the niche problem”, or “finding the perfect niche”, or “how to succeed without a niche” etc.

The title of this article with the part about why this is  a bad title does improve this article.

It adds the opportunity to learn how to write better titles.

It also, interestingly, just goes way the hell out of normal article titles by mixing two things that are not quite related but are related.

It’s different, quirky, odd.

What do you think? Did this article get you to click due to the title oddness?

I’d love your thoughts and comments.

4 Responses to Chewy Thoughts on Niches and Why This is a Bad Article Title

  1. egSebastian November 3, 2011 at 3:35 am #

    Love your playful approach to a very important/serious topic :)

    Picking a niche – and more importantly picking a narrow niche – is key to success. And… yes, we don’t always find our niche – at times the niche finds us (I’m one of those guys who had difficulty picking one specific niche, but than it found me).

    I love the testimonials on the side bar. It seems you are kickin’ a$$ with those website building :)

    • Kenn, Coaching Site Specialist November 3, 2011 at 6:12 pm #

      Somehow there should be a way to “pick” your niche and have it “pick you” at the same time. Some sort of active picking exercise. I personally picked some niches and they didn’t really stick or grab me.

      If you or anyone is struggling, one way to get answers is to go talk to people in your this-might-work niche and start offering to coach them.

  2. Rachel November 14, 2011 at 2:46 pm #

    Funnily enough, I opened the article after reading the first 3 words of the title and it wasn’t until reading the article that my eyes went back up and read the end of the title. Guess my brain said that the first chunk was enough to catch my interest. :-)

    • Kenn, Coaching Site Specialist November 14, 2011 at 6:09 pm #

      “Chewy” “Chunk” … Maybe there’s something to be said for food/eating references!!!

      That, or you’re a big foodie.
      ;)

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