My iPhone and Why You Want .com

My iPhone and Why You Want .com

I recently read the book, Positioning by Al Ries.

One big take-away from the book is to realize the importance of having a dominant position in the minds of people. I’ll give you two examples: the airlines example and then the iPhone example.

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Four Keyword Tips to Get Potential Clients from Search Engines

Four Keyword Tips to Get Potential Clients from Search Engines

Getting traffic from search engines is magnificent. What coach wouldn’t want people coming to their website who are eager for what the coach has to offer? But most coaches don’t get much traffic and part of the reason due to poor keyword choice.

Here are four things to consider when seeking good keywords.

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6 Reasons People Won't Get on Your Email List and How to Fix Them

6 Reasons People Won’t Get on Your Email List and How to Fix Them

Your list is gold. If you can fill it with people who love what you have to offer, you’ll have a great source from which you can get clients, sell products, help people, rand have fun.

But, you’ve got to be respectful and valuable in order to get visitors to get onto your list and give you their email address.

Below are six reasons people won’t get on your list … read on

 
A Web Strategy to Get Clients from Your Contacts

A Web Strategy to Get Clients from Your Contacts

It’s good to seek clients through your immediate contacts as those contacts will have some familiarity with you. People like working with people they are familiar with.

Here’s a diagram and some notes on how to get clients by putting out an offer to your contacts.

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9 Get-In-The-Zone Tips for Great Web Writing

9 Get-In-The-Zone Tips for Great Web Writing

Writing is a fantastic skill to have when it comes to marketing on the Web.

Search engines love the written word, and the written word moves the fastest – it’s light-weight, and easy to share on various devices such as laptop and phones.

There’s no question that words rule the Web.

But, a common challenge for many coaches who want to market on the Web is in the ability write … read on

 
What Would You Absolutely Love Your Coaching Website to Do?

What Would You Absolutely Love Your Coaching Website to Do?

I recently asked a coach friend, “What would you absolutely love for your website to do?”

His response:  “Hey, Kenn!  If you can assert to coaches that their website can give them coaching leads, and deliver that, you could have the world by the ass!”

I agree. Unfortunately, this is impossible.

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What to Do on Your Website, if You Have Two or More Niches

What to Do on Your Website, if You Have Two or More Niches

If you’re attempting to appeal to two different markets with different challenges on the same website, you’re likely in for a lot of struggle.

The basic challenge is that when you appear to be “the solution” to more than one group, your prospective clients will instinctively think that you cannot be so good at any one of them. Whether you are or not matters little. It looks like you’re not.… read on