Coaching Website Resources

Various resources to grow your coaching practice.

Below is a list of business and marketing resources for growing your coaching practice including web design, web marketing, other professionals, handy software, books/ebooks, coaching organizations and more.

  • GoDaddy - low cost domain names, transfers, web hosting, email accounts, SSL certificates. I like using their services mainly because of low cost, good up-time and good customer support. GoDaddy also continually improves their services for my benefit.
  • AWeber – An established email list provider. I like them because they make sure your emails get through. I also feel they are on top of their business and are always looking to make things better for me. Their customer service is responsive and knowledgeable. I’ve also used Constant Contact, but prefer AWeber for ease of use and confidence in getting emails through.
  • Big Stock Photo – Stock photos and vector art. Great source for photos to use for your blog posts, website, and newsletters. Inexpensive pics froma bout a buck a pop.
  • MyFonts.com - A very easy to use website with reasonably priced fonts for your coaching logo – stationery and website. They’ve got a lot of free ones too – just do a search and set “price = 0.”
  • Merchant Account at Practice Pay Solutions – A merchant account lets you take credit cards whether by phone or through your shopping cart. Get this first. It’s straight forward to setup, many coaches and professionals use it including my clients, responsive customer service, competitive rates, and an easy to use terminal for processing credit cards.
  • Shopping Cart at Practice Pay Solutions – A shopping cart is the online software that lets people go through the steps of buying (ex. take credit card info on a form).
  • Free Conference Calls - This is another popular resource among professionals. Ultra simple to use. Free recording. Have lots of people come to your teleclass. A great starting point for recording audio live events.
  • WooThemes – These are some nice looking, easy-to-use WordPress themes. If you’re gonna do it yourself, start here for quality theme and support. Not expensive.
  • Google Analytics - Google took over Urchin, a big player in the website statistics game and now provides this service free to people who hold Google accounts.

Coaching Niche Resources

  • Ideal Coaching Market - Learn how to Choose and Champion your ideal coaching market. Rhonda’s got a great course for helping coaches get their target market (or coaching niche) in order.
  • FREE Coaching Niche Articles on the Web - These are coaching niche articles I’ve discovered on the Web and share with clients. brainstorming, discovering, choosing, testing and developing your coaching niche.

Books / Ebooks

  • Tested Advertising Methods (Prentice Hall Business Classics) As you promote your business you will need to titled things, such as your articles, reports, and talks. This is a great book for getting the gist of coming up with good titles. I’ve been using these techniques in my newsletter for years and my open rates have significantly increased.
  • Working Websites for Coaches working websites for coachesWorking Websites for Coaches
    This 4-part ebook guides you through every aspect of web content development. From how to set up an on-line identity, to crafting your essential marketing message and what to include on your website. The Step-by-Step Planner tells you where to begin, and how to finish up with a working website that will help you accumulate a loyal network, build credibility, and pre-qualify ideal clients.
  • Four Steps to Building a Profitable Coaching Practice Four Steps To Building A Profitable
    Coaching Practice: A Complete Marketing
    Resource Guide For Coaches
  • Don’t Make Me Think – by Steve Krug
    This is a fantastic and simple book on website usability. A must read if you aren’t working with an expert web designer. (If your web designer read this book, that’s a positive sign)
  • Copywriting Course – This is a good ebook that guides you through writing good copy for your website or other materials. It’s been a while since I went through this book. I remember it being helpful.

More Resources

  • Beverly Bergman - Beverly of Copywriting For Coaches specializes in helping coaches create marketing copy that makes money. Get her tips, strategies, and her report, “Proven Copywriting Strategies Guaranteed to Make Your Coaching Business Skyrocket.”
  • Robert Middleton’s Marketing Materials RM’s InfoGuru Marketing Manual, Website Toolkit, and Marketing Action Plan – excellent tools for attracting clients for professional services businesses like coaches.
  • New Coach Connection - is a virtual community comprised of new and experienced professional coaches who are seeking ways to collaborate, connect, and create awesome experiences.
  • Career Coach SIG (Special Interest Group) - Our purpose is to help coaches to build greater value to their clients and to grow and sustain a fulfilling career coaching services practice.
  • Coach Network - Support, connection, and professional opportunities for our member coaches. Get The 13 Essentials Checklist for a 6 Figure Coaching Business (free on the coach’s page).
  • Market Your Coaching Business - Marketing help for coaches. Market Your Coaching Business offers a user-friendly success model that makes marketing fun & easy, utilizes your strengths, fits into your budget, easily attracts your ideal clients, and makes you love to market your business.
  • Choice Magazine - Dedicated to leading the most important conversation in coaching. Choice, the magazine of professional coaching, provides and promotes development, growth, education, and success for those professionally involved in coaching.