Tag Archives | visual design

3 Steps to Design for Client Attraction

3 Steps to Design for Client Attraction

It’s not the mere fact of having a website which is important. It’s having a strategy or purpose for it.

Only with a purpose in mind, can you effectively organize the pages, add features, and write your copy.

And, for many new coaches, their main goal is to build up a practice full o’ clients.

To do that, you must apply client-attraction design.

Here are the three steps:

1 – … read on

 
A Simple Link Description Formula to Bring Traffic

A Simple Link Description Formula to Bring Traffic

Writing a good link description is like having a good elevator speech. It gets people interested in what you do and gets them to want to explore more – i.e. click to your website.

When I talk about link descriptions, I’m referring to the links you seek (or are asked) to put on other websites that your target audience visits.

For example, if you are a relationship coach and you … read on

 
5 Steps to Building Search Visibility for Your Coaching Website

5 Steps to Building Search Visibility for Your Coaching Website

If you want to reach out to a huge sea of potential clients, build a large email list, and sell a lot of products, then harnessing the power of the Web is a smart move. One very important factor towards attaining this goal is building visibility on search engines.

Here are the basic steps to high search-engine visibility:

–1. Ensure that you have a search-engine-friendly website. A website is “search-engine-friendly” … read on

 
5 Navigation Keys to Get Visitors to Take Action

5 Navigation Keys to Get Visitors to Take Action

Ever wonder why Google is the preferred search tool on the Web? Could it be because Google is simple? One search box; one search button… just type in a keyword or two, and go.

Many coaching websites, particularly those with more than 20 pages, are difficult to use and poorly organized. They lose visitors simply because they are hard to navigate.

And it’s a shame if people leave your website … read on

 
Should I Post Coaching Fees on My Website?

Should I Post Coaching Fees on My Website?

Someone you just met offers to sell you an empty box for a hundred and fifty bucks.

You look at him as if he’s crazy.

That’s what it’s like when a random visitor comes to your coaching website, sees your fee is $150 per hour, and then is asked to contact you about becoming a client.

The problem is that your fees are presented “out of proper context.”

By “out … read on

 
10 First-Time Coaching Website Pitfalls to Avoid

10 First-Time Coaching Website Pitfalls to Avoid

Mistakes cost. They cost you time, money and frustration – all things that can jeopardize the success of your coaching business.

And if, according to statistics, most coaching practices fail to grow to sustainable and profitable levels to begin with, why increase your chances of failure, particularly when your website – one of your most important marketing tools – is concerned?

If you can avoid these common pitfalls when building … read on