WEBSITE DESIGN FOR COACHES
Build a coaching website that people trust.
Show up like a true pro and show the value of coaching so that clients eagerly get in touch.
Kenn Schroder, Building Websites for Coaches Since 2001
Are you struggling to create a website that reflects you authentically and brings you new leads?
It’s hard to promote what you do when your website doesn’t feel strong enough to share. Many coaches cringe at the idea of people checking out their websites because the words are weak or boring.
Ideally, you feel great about your website AND you’re eager to send potential clients to it. You know it will make the right people see your value, trust your experience, and happily get in touch.
Most sites end up lackluster because they don’t speak to the client’s needs. They talk about other things like the coaching approach, credentials, or thoughts of the day. And client’s aren’t moved by those.
For a website that engages clients, you need a compelling message. It descriptively blends (1) your background, credentials, and strengths with (2) the client’s situations, challenges, and goals. Only then will the idea of hiring you feel right.
That’s where I come in. I help coaches bring together their strongest experience, credibility, perspective, and personality — then turn it into a clear story that shows clients succeeding and gives them a reason to contact you.
Learn more about who I help, my design process, and hear from past clients on the Web Design page.
Getting a website that’s exciting and engaging isn’t hard.
You don’t need every word, page or decision figured out. I’ll guide you through it all, step by step. Like this …
STEP 1. Get your story straight. We look at your clients, your experience, and business goals to get the best ideas.
STEP 2. Outline a strategic sitemap. One that tells the story clients want to hear — and ends with them hiring you.
STEP 3. We build the website. You come away with something you’re genuinely proud to put in front of people.
SUCCESS STORY
Sometimes the website changes more than your marketing …
One client came to me worried that his new website wouldn’t really feel like him. He felt self-conscious about putting himself out there as a coach.
By the end of the project, something had shifted.
“Having a website that authentically reflects who I am makes a huge difference to my confidence.”
He was now excited and proud to share it, and no longer worried about what people might think. He proudly updated his LinkedIn profile and announced his new pursuit as a coach.
“I realised I needed the website for myself — as a worthwhile investment in my coaching identity.”
That’s what a strong first website can do: help potential clients see you as a true professional AND give you the confidence to get out there and market.
Navigate life’s storms.
Every time someone hears your name, your website should strengthen the opportunity.
Your website should turn curiosity into confidence, confidence into conversation, and conversation into new business.
If you’re building your first serious coaching website, there are a few decisions worth getting right before you start — and plenty you don’t need to have perfectly figured out yet.
Read Your First Coaching Website — clear answers to the questions experienced professionals ask when they’re going pro online. →
I redid my site over a dozen times before I figured it out.
I left the corporate world to start a web design business to do work I enjoy, have more flexibility, and travel the world.
Instead I blew threw savings, took too many courses, and farted around for years.
Getting things off the ground wasn’t easy. And when your website isn’t designed right, it hurts your efforts.
The breakthrough came when I stopped talking about me, my work, and other weird things — and instead took a good, long, hard look at what clients truly cared about.
WEB DESIGN WITH KENN
Let’s bring out your best so visitors eagerly reach out to you for help.
Your website should communicate your experience, skills, and talents in a way that’s approachable, authentic, and a bit exciting. They should feel like contacting you is a must.
PDF BOOK
The Coaching Website Guide
Don’t build a website that hurts your credibility. This practical guide shows you how to engage clients, show the value of coaching, and get visitors excited to contact you for help.
Download the Website Prep Checklist and email tips from my current projects.
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ABOUT
Kenn Schroder is a website designer working exclusively with coaches for over 20 years. Website design for leadership, executive, health, and life coaches.
NEED A WEB DESIGNER?
If you want a website to build your credibility, earn trust, and lead new clients to you, then get in touch and let’s plan for success.