WEBSITE DESIGN FOR COACHES
Let’s turn your experience into a credible website you’ll be confident to share.
Clients love established professionals. So let’s bring out your best so you can start growing your coaching business today.
Struggling to create a website that builds your credibility — and gets the right clients excited to contact you?
It’s hard to promote what you do when your website doesn’t feel strong enough to share. Many coaches cringe at the idea of people checking out their websites because the words are weak or boring.
Ideally, you feel great about your website AND you’re eager to send potential clients to it. You know it will make the right people see your value, trust your experience, and happily get in touch.
Most sites end up lackluster because they don’t speak to the client’s needs. They talk about other things like the coaching approach, credentials, or thoughts of the day. And client’s aren’t moved by those.
For a website that engages clients, you need a compelling message. It descriptively blends (1) your background, credentials, and strengths with (2) the client’s situations, challenges, and goals. Only then will the idea of hiring you feel right.
That’s where I come in. I help coaches bring together their strongest experience, credibility, perspective, and personality — then turn it into a clear story that shows clients succeeding and gives them a reason to contact you.
Learn more about who I help, my design process, and hear from past clients on the Web Design page.
Getting your coaching website online can be simple.
You don’t need every word, page or business decision figured out. I’ll guide you through it and keep things moving along.
1. We talk about your ideas. We look at your clients, goals, experience, and where your practice is going.
2. I shape the plan. I turn that into a clear message, website structure and design direction for us to refine together.
3. We build and launch it. I create the site, we review it and make finishing tweaks. You come away with something you’re genuinely proud to put in front of people.
Sometimes the website changes more than your marketing.
One client came to me worried that his new website wouldn’t really feel like him. He felt self-conscious about putting himself out there as a coach.
By the end of the project, something had shifted.
“Having a website that authentically reflects who I am makes a huge difference to my confidence.”
He was now excited and proud to share it, and no longer worried about what people might think. He proudly updated his LinkedIn profile and announced his new pursuit as a coach.
“I realised I needed the website for myself — as a worthwhile investment in my coaching identity.”
That’s what a strong first website can do: help potential clients see you as a true professional AND give you the confidence to get out there and market.
I learned this the hard way in my own business.
I left the corporate world to start a web design business to do work I enjoy, have more flexibility, and travel the world.
But getting things off the ground wasn’t easy as easy as putting up a website about my passions.
The breakthrough came when I stopped talking about me, my work, and other weird things — and instead talked MOSTLY about what clients wanted.
Then, I took that massive discovery to my client’s businesses.
WEB DESIGN WITH KENN
Let’s bring out your best so visitors eagerly reach out to you for help.
Your website should communicate your experience, skills, and talents in a way that’s approachable, authentic, and a bit exciting. They should feel like contacting you is a must.
PDF BOOK
The Coaching Website Guide
Don’t build a website that hurts your credibility. This practical guide shows you how to engage clients, show the value of coaching, and get visitors excited to contact you for help.
Download the WEBSITE PREP CHECKLIST now, and get DESIGN INSIGHTS each week.
IT’S A FREE ONE-PAGER. Ten 2-minute tasks to reduce overwhelm, gain clarity, and start getting things done.
DESIGN INSIGHTS WEEKLY. You’ll also get emails from me showing what’s working from my hands-on work with coaches.
No junk ever. Just handy tips. Easily unsubscribe anytime.
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ABOUT
Kenn Schroder is a website designer working exclusively with coaches for over 20 years. Website design for leadership, executive, health, and life coaches.
NEED A WEB DESIGNER?
If you want a website to build your credibility, earn trust, and lead new clients to you, then get in touch and let’s plan for success.