Website Design for Professional Coaches
Build trust and
clients will come.
Download the Website Prep Checklist for 10 tasks to do now SO your website attracts clients later.
Kenn Schroder, 20+ Years Supporting Coaches Globally
How to Get Visitors to Want to Contact You for Coaching
Most coaches’ websites don’t work — they don’t bring you new leads.
I did a study and found that 97% never brought a single client. That’s a bummer if you’ve spent months to — gulp — years on your website.
The ones that do work were clean, flowed well, and brought new contacts, bookings, or inquiries. Nice!
I’ve taken training on marketing but could not put together the pieces myself. You got me thinking in a different way — the right way — from the client’s perspective. ~ Coach Cora Whittington
I put off developing a new website because it seemed too hard. The wording came from your user-friendly questionnaire, which helped me write in a way that keeps me focused on the parents.
~ Susan Hughes, ADHD Parent Coach
So, why are so many useless?!
Assuming the website is not a slow, clunky confusing mess (already a hurdle for many) the BIG REASON they fail is the content does not build TRUST.
- visitors don’t see value in coaching
- visitors aren’t feeling success is possible.
- visitors aren’t connecting with you personally.
Visitors want to trust that you can help them, that you’re talented, and that you’d be a catalyst for their success. It’s hard to take that next step if they aren’t feeling it.
So, whaddya do to fix it?
The tricky bit is that coaching is invisible. People may understand it logically but don’t feel it’s true power until they’ve progressed to a goal — which is why it’s invaluable.
Your content needs to do the same — MOVE your visitors. And thus your content, structure, and calls-to-action need to help visitors feel possibility, inspiration, and energy, with YOU as the trusted guide.
I got connected with Kenn and he helped me build my website and taught me how to blog. My business is booming, largely because of my quality website. ~ Mitzi Bockmann, Life Coach
His guidance helped me narrow my focus—I shifted from sub-ideal clients to more ideal ones. I got more clients right away, and opportunities opened wide, globally. ~ Paul O’Dwyer, Executive Coach
This is why coaches love working with me.
In addition to a smooth design process, coaches find the attention to their content strategy most helpful.
They feel confident to share their website knowing the right people will be impressed.
Learn more about how I can help on the Web Design page.
Getting a website that’s exciting and engaging isn’t hard.
You don’t need every word, page or decision figured out. I’ll guide you through it all, step by step. Like this …
STEP 1. Get your story straight. We look at your clients, your experience, and business goals to get the best ideas.
STEP 2. Outline a strategic sitemap. One that tells the story clients want to hear — and ends with them hiring you.
STEP 3. We build the website. You come away with something you’re genuinely proud to put in front of people.
WEBSITE SUCCESS STORY
Sometimes the website changes more than your marketing …
One client came to me worried that his new website wouldn’t really feel like him. He felt self-conscious about putting himself out there as a coach.
By the end of the project, something had shifted.
“Having a website that authentically reflects who I am makes a huge difference to my confidence.”
He was now excited and proud to share it, and no longer worried about what people might think. He proudly updated his LinkedIn profile and announced his new pursuit as a coach.
“I realized I needed the website for myself — as a worthwhile investment in my coaching identity.”
That’s what a strong first website can do: help potential clients see you as a true professional AND give you the confidence to get out there and market.
Navigate life’s storms.
BLOG: YOUR FIRST COACHING WEBSITE
Every time someone hears your name, your website should strengthen the opportunity.
Your website should turn curiosity into confidence, confidence into conversation, and conversation into new business.
If you’re building your first serious coaching website, there are a few decisions worth getting right before you start — and plenty you don’t need to have perfectly figured out yet.
Read Your First Coaching Website — Get clear answers to the questions experienced professionals ask when they’re going pro online. →
KENN SCHRODER
I redid my site over a dozen times before I figured it out.
I left the corporate world to start a web design business to do work I enjoy, have more flexibility, and travel the world.
Instead I blew through savings, took too many courses, and farted around for years. And kept redoing my website, hoping one day it will just send me endless new clients.
The breakthrough came when I changed my perspective about websites — thus making it all about the client.
WEB DESIGN WITH KENN
Let’s bring out your best so visitors eagerly reach out to you for help.
Your website should communicate your experience, skills, and talents in a way that’s approachable, authentic, and a bit exciting. They should feel like contacting you is a must.
PDF BOOK
The Coaching Website Guide
Don’t build a website that hurts your credibility. This practical guide shows you how to engage clients, show the value of coaching, and get visitors excited to contact you for help.
FREE Checklist: 10 tasks to do now SO your website attracts clients later.
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QUICK LINKS
FREE CHECKLIST
10 tasks to do now so your website attracts clients later.
NEED A WEB DESIGNER WHO GETS COACHES?
Let’s design your website to help them trust you and see the value of coaching so they eagerly contact you.
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ABOUT
Kenn Schroder is a website designer helping coaches get online, get visible, and attract new clients.
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